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Privacy Policy

Last updated: October 27, 2026

In short

  • Guests give only a phone number. It becomes a one-way tag the moment it arrives, and the number itself is never stored.
  • Businesses see an anonymous tag for each visit, never a phone number.
  • We never sell personal information or share it for advertising.
  • Visit records are deleted automatically after 90 days.

1. What this policy covers

This policy explains how LooiQ, Inc. ("LooiQ", "we") handles information in three places: the restroom pages and texts businesses use to hand out door codes, the LooiQ app at looiq.app that businesses and their staff use, and this website. "Guests" means people requesting restroom access. "Businesses" means LooiQ account holders and their staff.

2. Information from guests

  • Your phone number, as a one-way tag. When you ask for a door code, your number is turned into a one-way hash (HMAC-SHA256) the moment it arrives. We store the hash, never the number, and the hash can't be turned back into the number.
  • Your visits: the time, the restroom, and whether a door code was given or the request was stopped.
  • What you choose to send us: ratings, comments and problem reports.
  • Accountability records linked to your tag: probation, strikes, blocks and bans, as described in our Terms of Service.
  • Request details. Like any website, our servers receive your IP address and browser details with each request. We use IP addresses to limit abuse, such as too many attempts in a short time.
  • Your location, only on the restroom map and only if you allow it. Your device's location is used to sort nearby restrooms. It's sent with that request and not saved by LooiQ.

We don't ask guests for a name, an email address or an account.

3. Information from businesses and staff

  • Account details: names and email addresses, the business name and address, and team members' phone numbers, used for sign-in and the staff panel.
  • Where you signed up from: which trial button on this website you used.
  • Restroom settings and the door codes you enter.
  • Activity in your account, such as cleanings, staff entries with their reason, and problem reports, each recorded under the staff member's name.
  • Billing details. Stripe processes payments, so we don't receive or store full card numbers.
  • Messages you send us.

4. Information from website visitors

  • We count visits, and a few clicks like opening or sending a form, with Vercel Web Analytics, which uses no cookies and keeps nothing that names you. Google Analytics and Vercel Speed Insights run only if you accept analytics cookies. Google explains how it uses information from sites that use its services.
  • Our contact form sends what you type in it to HubSpot: your name, email address, business name if you give one, and message, along with the page you sent it from. It sets no cookies.
  • Our enterprise form is a HubSpot form. It loads only after you accept marketing cookies, and it collects what you type in it.
  • We don't use advertising cookies. You can change your choice at any time with “Cookie preferences” at the bottom of every page.

5. How we use information

  • To give out door codes and keep restrooms open to guests in good standing.
  • To keep restrooms accountable with probation, strikes, blocks and bans.
  • To show businesses the activity at their own restrooms, with an anonymous tag for each guest.
  • To send door codes, links to rate a visit, and account emails.
  • To bill business accounts.
  • To prevent abuse and keep LooiQ secure.
  • To answer questions and support requests.

6. How information is shared

  • With the business that runs the restroom. A business sees visits to its own restrooms with an anonymous tag, never a phone number. Ratings, comments and problem reports go to that business.
  • Across restrooms that use LooiQ. A ban applies at every restroom that uses LooiQ. Only the one-way tag is used, and no phone number or name passes between businesses.
  • With service providers that run parts of LooiQ for us, only as needed for their part:
ProviderWhat they do
VercelHosts this website and the LooiQ app; website analytics
GoogleWebsite analytics, only if you accept analytics cookies
SupabaseDatabase and sign-in
SentryError reports when something goes wrong on the restroom pages, with texts or in the LooiQ app, so we can fix it. Reports leave out cookies and IP addresses
TelnyxSends and receives texts. Telnyx receives a phone number to deliver a text to it
StripePayments for business accounts
ResendAccount emails
HubSpotWebsite forms and business customer records
OpenStreetMapMap images on the restroom map

We may also disclose information when the law requires it.

We never sell personal information, and we don't share it for advertising.

7. Text messages

When you ask for a door code, LooiQ texts it to the number you enter, with a link to rate your experience. You get one text each time you ask. We do not send marketing texts. Message and data rates may apply. Reply STOP to stop texts from LooiQ, or HELP for help.

We do not share your mobile number, or your consent to receive texts, with any third party or affiliate for marketing or promotional purposes. Text message opt-in data and consent are never shared with third parties. Telnyx receives your number only to deliver the text.

8. How long we keep it

Deletion runs automatically every day.

InformationHow long we keep it
Visits90 days, then deleted
Ratings and comments1 year, then the link to the guest's tag is removed. The rating and comment stay, anonymous
Guest records with no activity2 years, then deleted
Strikes1 year, then deleted
Permanent bansReviewed after 1 year; not deleted automatically
Text delivery records30 days, then deleted
Cleaning logs1 year, then deleted
Incident photos1 year, then deleted
Audit records3 years, then deleted
Records of admin actionsKept with no end date
Business accountsWhile the account is open; deleted within 30 days of closing, on request

9. Your choices and rights

  • See, correct or delete guest records. Email us the phone number you used. We find your records by turning it into the same one-way tag, then send you a copy, correct them or delete them within 30 days.
  • A new phone number with an old ban. Email support@looiq.io and we'll look into it.
  • California residents have the right to know, correct and delete personal information, to opt out of its sale or sharing, and not to be treated differently for using these rights. We don't sell or share personal information, so there's nothing to opt out of.
  • Business accounts can ask us for an export or deletion of account data at any time.
  • Cookies: use “Cookie preferences” at the bottom of every page.

10. Security

  • Phone numbers are one-way hashed (HMAC-SHA256) before anything is stored.
  • Database access is limited by role, so each business sees only its own restrooms.
  • Stored data is encrypted at rest by our database provider.

11. Changes to this policy

We'll post any change here and update the date at the top. For a material change, we'll also email business account holders.

12. Contact

Email support@looiq.io for privacy questions and requests, bans, appeals, or a new phone number with an old ban.